November Meeting: The Importance of Video

The November meeting of RCC was held at the Muslim American Cultural Center in North Nashville. We had a lunch and learn with Judith Black of Upshot Media, who shared the importance of video in communicating your message.

She shared key tips to ensure your message gets across including her main message: have GREAT audio. She said that if the video quality is perfect and the audio is bad, it will look amateur, but if the audio is perfect and the video quality is bad, it will be seen as artistic. The most important point of video is to have excellent audio and your message will land with your audience.

Another key tip she shared was that you want to get your audience to relate emotionally with your message. Your video should have an emotional impact, taking your audience from "So?" to "Oh!" as she put it.

Judith said that those companies using video to market their services or products are growing 49% faster than companies that aren't using video. We live in an audio visual world, and need to produce videos to reach people, especially videos that are 2-3 minutes long at most, since people expect videos to be fast.

Judith is happy to connect with any communicators who want to engage further, and shared her contact info:

Judith Black
Producer/Partner
UPSHOT MEDIA
310-721-0017
www.GetTheUpshot.com
Judith@GetTheUpshot.com