The May meeting of RCC was held at United Methodist Communications on 12th Avenue South. We had a lunch and learn with guest presenter, Debbie Hill, CEO of Creative Website Marketing on the topic Paid Advertising Strategies for Brand Awareness & How It Can Impact Your Organization.
Debbie Hill founded Creative Website Marketing in 1999 and has both an extensive and impressive history of working with successful start-ups to high-end brands and creating tangible Digital results for clients. A veteran in Digital marketing with over 20 years experience, Debbie has a track record of client longevity in an environment of growing complexity and rapid pace of change. Debbie has been a guest presenter at universities, seminars and regularly educates executives and key stakeholders on new and advanced Digital concepts and strategy solutions.
During her talk, Debbie shared two important tools for finding the best keywords. They were Wordstream and Google Trends. She also pointed out that if you would like to advertise in an application that is going to reach your desired audience, 90% of apps are on the Google platform. As well, Google AdWords can provide a grant for non-profit organizations up to $10,000 in advertising.
Debbie gave a fabulous presentation on the best practices and ways to utilize advertising to showcase your organization or brand.
Thank you to United Methodist Communications for being wonderful hosts, and to Debbie for taking the time to share this valuable information with us!
