March 2013 - Search Engine Optimization for Religion Communicators

Nashville Chapter members gathered at the Church of Scientology for the March meeting to learn about the dos and don’ts of internet marketing from Dan York, Founder and CEO of Stellar E-Marketing. His company was recently acknowledged as one of the top five ethical and actionable SEO agencies by SEOmoz. A seasoned entrepreneur, administrative & marketing consultant and Internet marketing expert, York spoke about the basics of search engine optimization.  After explaining advertising techniques such as pay-per-click, York cut right to the basics of what search engine optimization really means and how to get picked up by Google, Yahoo and Bing. RCC members found they had many questions for York such as “How do I know which keywords to use?” York recommended Google Keyword Tool as a free option, but he warned that it is not as intuitive as the person working the computer. There was a new member at the meeting – Drew Pope with the Church of Jesus Christ of Latter Day Saints. He plans to host a meeting in his church soon.