January Meeting: What Makes an Idea Stick

The January meeting of RCC was held at the United Methodist Communications building on 12th Avenue South. We had a lunch and learn with Laura Buchanan, Senior Creative Content Specialist at United Methodist Communications. Her passion for writing, strategic messaging and connecting with audiences comes from a 12-year career in nonprofit fundraising and faith-based communications. 

Her topic on “What makes an idea memorable?” comes from the book, “Made to Stick: Why Some Ideas Survive and Others Die.”

Buchanan’s presentation covered six basic ways to make content relevant and interesting: 1) keep it simple and easy to understand, 2) drop in something unexpected to grab attention, 3) make it concrete so they remember, 4) ensure the information is credible, 5) create an emotional connection with the content, and 6) tell a story. 

It was a fabulous discussion and all attendees learned so much! A big thank you to Ms. Buchanan for sharing with us, and thank you as well to our wonderful hosts, UM Com! 

December Meeting: Strategic Marketing

The December meeting of RCC was held at the United Methodist Communications building on 12th Avenue South. We had a lunch and learn with Lori Whitbey, Senior Marketing Specialist for Schneider Electric, who shared 5 ways to make strategic marketing easier. 

The 5 Ways to Make Strategic Marketing Easier: 1) Think, 2) Where do you want to be? 3) Best route to get to the destination, 4) Implement, and 5) Think More. 

She shared a graphic with the concept of Learn-Feel-Do as a way to enlighten, educate and bring awareness to your target audience through conversion. In other words, first bring awareness about your product, service or brand, then educate them on why they would want your product, and finally convert this to actual sales. 

It was a fabulous discussion and all attendees learned so much! A big thank you to Ms. Whitbey for sharing her expertise with us, and thank you as well to our wonderful hosts, UM Com!