The December meeting of RCC was held at the United Methodist Communications building on 12th Avenue South. We had a lunch and learn with Lori Whitbey, Senior Marketing Specialist for Schneider Electric, who shared 5 ways to make strategic marketing easier.
The 5 Ways to Make Strategic Marketing Easier: 1) Think, 2) Where do you want to be? 3) Best route to get to the destination, 4) Implement, and 5) Think More.
She shared a graphic with the concept of Learn-Feel-Do as a way to enlighten, educate and bring awareness to your target audience through conversion. In other words, first bring awareness about your product, service or brand, then educate them on why they would want your product, and finally convert this to actual sales.
It was a fabulous discussion and all attendees learned so much! A big thank you to Ms. Whitbey for sharing her expertise with us, and thank you as well to our wonderful hosts, UM Com!
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